DOUBLE UP: BRANDING
Challenge: Double Up is a gaming startup in the casino industry looking for a logo design and art direction. Double Up is looking to better position the brand the company as “trustyworthy, cool, and exicting” for the next stage of growth.
Skills: Branding Design, Logo Design, Motion, Art Direction, Figma, Illustrator
Solution: I helped Double Up redefine their logo and developed style frames for art direction to capture a bold and exciting aesthetic. Deriving visuals from fluorescent lights of casinos and symbols in a deck of cards, I designed logo options that articulate a new strategic brand purpose.
Inspiration board
I gather inspirations from symbols and shapes in a deck of cards. Leveraging these shapes, I wanted to visually capture the company name and the doubling of shapes.
Final Options
I presented 3 final logo options along with a motion graphic for each option
Style frames
For further exploration with the brand system, I developed style frames to be used for future art direction